LinkedIn and Social Media Strategy


Social Media Berkshire and Buckinghamshire

In or Out? How's does LinkedIn work for you.

Do you use LinkedIn to sell your business to professional contacts?
Out of the two-thirds of UK business professionals who use LinkedIn, only a third of those use LinkedIn as a tool to grow their business.  82% of UK LinkedIn users expect that LinkedIn will be used as a professional tool, so it’s  a suitable and engaged audience if you are looking at growing your business through LinkedIn.
LinkedIn is now no longer solely a place for a job hunting exercise – although 30% of LinkedIn users still use it for that reason, it’s a place where people go to network and keep in touch with business, business news and sector trends. With 8 million UK users, it cannot be ignored as a Social Media site for business.

Getting the most out of LinkedIn

  • Say cheese. Make sure that your LinkedIn profile picture is up to date and most importantly that you have a picture of yourself rather than a company logo.
  • Connect. If you have a business card then make that connection. Fill in some details in the connection box to personalise the connection request.
  • Recommend. Write recommendations on LinkedIn for contacts and don’t be shy about asking for recommendations either. Don’t leave your recommendations languishing either – show them off front and centre by adding excerpts to your LinkedIn summary section where casual visitors to your profile can’t fail to see it
  • Company page. Add a Company page to your LinkedIn profile and keep it up to date with blog entries, pictures, videos and news. It will go straight to your subscribers’ news feeds so is a good way to keep contacts abreast of what is happening in your company.
  • Comment in Groups As with all Social Media, it doesn’t do to be only transmitting – no matter how great and interesting your content is!  Join some groups and have a look around.  Like and share others’ posts and content.

What benefits could your business gain from LinkedIn? Do you need help using LinkedIn – is this something you would welcome?