YouTube remarketing – the low down
Do you want to know the secret to turning ice-cold visitors into warm prospects, and red-hot buyers? YouTube remarketing offers unique engagement opportunities for marketers, giving you the ability to persistently capture viewers’ attention, even after they’ve left their original port of call. If you combine YouTube’s HUGE daily traffic volume, with a video ad that resonates with your target audience, whilst using the power of Youtube’s re-targeting capabilities, you’ll see a substantial increase on your marketing return on investment (ROI).
YouTube remarketing is an impressive tool for your digital marketing toolkit – so take a look at what you can do below –
70-character limit cramping your style?
With YouTube remarketing you can step outside of the limit of conventional text ads, and go above and beyond the static image ads. You can show tailored video ads to viewers across YouTube and video partner sites, based on their past interactions with your videos and YouTube channel. You can achieve this by using video remarketing in Google AdWords. By reinforcing your message with people who have previously shown an interest in your product or service, you’re more likely to generate long-lasting customers.
YouTube has over 1 billion users and over 24 million unique visits per day, and some of them are YOUR prospects. According to Digital Marketer; the number of people watching YouTube videos each day has increased by 40% year on year since March 2014. And since videos capture the attention of an individual more than pictures and text can; you’ll increase your chances of prospective customers responding to your call to action, and becoming a qualified lead.
Why just market… when you can remarket?
So, someone’s watched your YouTube video, but hasn’t taken an action? Don’t worry. With YouTube Remarketing, you can remind those viewers that your business exists and is ready to solve their pain!
You can create remarketing lists in Google AdWords by linking your YouTube account to your AdWords account. You can then use these lists in your targeting settings for new or existing video campaigns. You can create specific remarketing lists to reach people that have watched your videos, engaged with your videos (e.g. like, dislike, comment or share), viewed your video as a TrueView in-stream video ad, or has visited or subscribed to your YouTube channel. Google creates lists collecting your channel viewers, subscribers and visitors for you. Even if you haven’t linked your YouTube account to your AdWords account.
For better results and larger outreach, we advise you to use varied targeting methods to reach your target audience. For example, demographics, YouTube search keywords, Display Network Keywords, interests or topics and remarketing lists.
Find out what all the fuss is about…
Remarketing is the newest approach for targeting users who visited your YouTube channel or watched videos, but did not convert. Savvy marketers are now implementing YouTube remarketing campaigns to regain the attention of those viewers. If you want your PPC campaigns to bring you as many customers as possible, you need to understand how your potential customers think, and above all, what they’re looking for at each stage of their buying journey.
To ensure success in your Pay Per Click Google Adwords advertising, you’ll need to work with a PPC agency that understands you are investing money and expecting a return. Most importantly you’ll want to work with an agency that understands that clicks alone mean nothing – it’s all about the conversion from prospect to paying customer. If you’d like to speak to one of our in-house digital experts, about creating highly-profitable, high-converting YouTube Retargeting campaigns, we’d be delighted to hear from you – please get in touch.