If your business provides a service that’s about taking something and making it more beautiful in some way then video is the perfect online marketing tool for you to use in your lead generating campaigns. Video Casestudies show your customers and prospects exactly what you do, how you do it and the results they can expect. Add a few testimonials from delighted clients and you’re well on the way to generating business enquiries from prospects who already have a very good idea of what you offer. You can also optimise your videos on youtube for your keywords and ensure you are maximising the SEO for your website by embedding videos from your YouTube channel.