“The future ain’t what it used to be. – Yogi Berra”
In addition to tech, I love video games, football, street art and New York City. I created Subjot with my wife as a place to discuss all my interests without spamming my friends.
- Title: Cofounder, Subjot
- Age: 32
- Location: Williamsburg, Brooklyn, East Village
- Contact: subjot, chriscarella.com, @ccarella
Okay – stop press. I’ve found something that I think you’ll like…
The social media marketing cacophony that envelops us all these days as we broach the digital world that has become home for many of us – quite possibly, for you too if you’re reading this – can be ear-bashingly exhausting. For me, the volume can be too high, to be frank, and I find myself dreaming longingly of virtual ear defenders.
The big question – how to filter the relevant from the irrelevant? How to feel like I have some sort of control on what is passing through my streams, posts, pages, profiles, without missing out on what’s happening, how to squeeze anything of value into 140 characters… How to Filter?
Well, meet Chris and Be Carella – the founders of Subjot.
This excerpt from WeAreNYTech.com sets the scene…
“How and when did you and your wife first come up with the idea for Subjot? Has it changed much during development from your original plans?
It started with a Twitter experiment last year when I tried to double my followers. I monitored how many followers I gained or lost after each of my tweets and retweets. Tweets about startups, apps or NY tech gained followers. If I posted about any of my interests outside of tech, I lost followers. It’s a publishing problem. When you build an audience around one subject, it becomes uncomfortable to share content about your other interests.
At the same time, I was frustrated with my Facebook feed. I want to keep in touch with my Facebook friends, but I don’t share all of their interests. It’s a subscription problem. On today’s social services, I subscribe to all of your content regardless of the relevance.
Subjot tackles both the subscription and publishing problem by having a subject assigned to each post. People can pick which subjects they want to follow. It allows you to share more content without worrying about spamming people, and at the same time keeps your incoming feed filled with only the posts you find interesting.
In the earliest version of the product we had this notion of a “Google Reader for People.” We automatically pulled your posts from other services into your feed and assigned them to subjects. In practice it felt spammy, so we backed off.
What do you like most about cofounding a product with your spouse? What challenges has it posed?
Becky and I have been working together since we met at Dartmouth in grad school 9 years ago. Our professional relationship is based on trust and respect of each other’s ideas. My favorite thing about working with her is that she is my most honest critic. When she says something is great or horrible, I believe her. Our skill sets are highly complementary, which makes her a great cofounder.
I can’t think of any challenges we’ve faced as a married couple that haven’t been faced by other cofounders. We’ve always considered it an advantage. We don’t have to choose between spending more time on our product or more time with each other. Those things go together.”
I came across Subjot when my Facebook & EmpireAvenue Friend Mr Michael Q Todd bought it to my attention. There’s a great blog by him on his experiences with Subjot here . As with most early adoptors stuff, you get the chance to interact with the founders – and already Chris Carella has made me very welcome and had plenty to say both on the “Jots” I’ve written and the questions I’ve asked on other people’s “jots”
As Michael Q Todd says in his blog article:
“Subjot tackles both the subscription and publishing problem by having a subject assigned to each post. People can pick which subjects they want to follow. It allows you to share more content without worrying about spamming people, and at the same time keeps your incoming feed filled with only the posts you find interesting. Perfect right? Alternatively you get the choice to auto follow all of a friend’s subjects and any new subjects they might add.
So it is a combination of Twitter and Quora and you can post your updates to Twitter and Facebook. People can then make comments on your updates like in Facebook. It means you will build a community in your niche. It is also extremely interesting to find which of your friends is interested in which topics you have chosen.”
I am really liking the video embed feature which means that subjot will automatically embed the video itself into the jot when you type in the URL. Trust me – that’s a beautiful thing!
Subjot will connect you with others who you’re already connected with on FB and Twitter and you get a notification when they join so that you can go and say hello. More importantly, you can autofollow, or simply choose which subjects you will follow. So if I want to follow someone on Music but not Sport or Tech – that’s my choice.
Go have a play – the simple luxury of 250 characters is making my life very easy right now and I like the fact that I have to get into a different mindset when I hop over to Twitter
Again – if you’d like to jump the queue and join now use this fast track to Subjot invitation
Let me know what you think on here – do you think it will hang out with the big boys in the social media world?