Mobile Marketing – Improve results with SMS
This week’s guest blog featuring some great mobile marketing tips comes from Sophorn Chhay of Trumpia
Text messaging is a top-preferred activity of smartphone owners, according to the Pew Research Center. All over the world, consumers are engaging with brands via text, taking advantage of great offers, time-sensitive discounts and area-specific deals.
Business providers are studying the way smartphone owners open, read and send texts, too. Modern users tend to open them faster than email messages, contributing to the growing usage of SMS-based marketing efforts. Text messages create a personal connection, and they can be utilised to interact fully with customers. Capable of boosting a digital marketing campaign’s overall sales potential, a well-rounded SMS digital marketing campaign is an invaluable resource.
Check out the following five mobile marketing tips that show how mobile marketers are using text messages to drive service and increase action on the sales floor, both brick-and-mortar and digital.
One: Offering Digital Coupons
Coupons delivered via SMS carry a ten-times-higher redemption rate than printed coupons. Buyers are highly receptive to mobile coupons, and they’ve come to expect them in leading SMS campaigns. Mobile coupons enhance buying potential, and they boost the consumer’s ability to engage with a brand’s goods and services. In fact, about 50 percent of United States consumers make purchases after obtaining a branded digital coupon via SMS.
Kauai ran a perfectly optimised SMS campaign offering digital coupons with a whopping 35.8% redemption rate.
Two: Entice Mobile Search
Mobile users love instant gratification. The buyer is always on the lookout for product and service information, and you can provoke online search via text. Mobile search, itself, results in 70 percent of its participants engaging a brand within 60 minutes.
SMS platforms, when fully integrated within a mobile marketing strategy, entice mobile users to branch out in different directions. Include a QR code, and discuss your campaign to find great deals abroad. The consumer will be compelled to search—and they’ll be compelled to engage your brand further.
Wing Stop ran a great mobile campaign using well placed QR Codes on all their collateral.
Three: Implement an Opt-In Program
Modern consumers might like SMS programs, but they enjoy being able to opt-in to them. Several sources state opt-in text environments benefit quite a lot from consumer behavior. A customer signed up for texts, news, social media invites and outreach efforts is likely to engage fully. Opt-in services directly boost sales by enhancing overall brand support and action. Modern opt-in SMS campaigns are specifically driven to boost in-store purchases via custom offers, too.
Four: Pack Your Texts with Custom Content
Custom content is king. The days of slapdash texts are gone, revealing the underlying truth behind custom-tailored messages. Modern businesses are engaging customers with custom-crafted text content, creating special connections built to last. The numbers back up this trend, too, revealing that:
- 61 percent of people are more likely to engage a company with personalized content.
- 90 percent of buyers think custom content is useful.
- 70 percent of buyers think personalized content makes them “closer” to a brand.
Five: Use Real-Time Service Offers in your mobile marketing
Location-based services are welcomed by consumers, too. In fact, CMOs in 2016 are prioritizing iBeacons to ensure the customer’s full support wherever they go. Now, sellers can engage the buyer’s behavior wherever they go.
Because technology is growing at an incredibly fast rate, a slew of new options have arisen to supply the mobile marketer’s arsenal. Social media, mobile apps and in-store options can now be tied into real-time SMS alerts, boosting the buyer’s inclination to purchase goods and services. A brand able to create immediate, relevant SMS offers is both directly engaged and valuable to the consumer. Your mobile marketing strategies should create a living, breathing environment for consumers, and they should be outfitted for an ever-changing business climate.
About the author: Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution he helps businesses and organisations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.