Online Video Marketing
This last year has seen an impressive increase in the growth of online video marketing. Next year will show an exponential growth if latest research by industry experts is to be believed.
YouTube is the second most used search engine behind only Google. If you don’t have a video about your company on YouTube your customers cannot find you or your service / product when they are in that research stage that signifies the start of the purchasing process – they are more likely to find your competitors if they are looking online. And we all accept now that looking online is exactly what our prospects and customers will do at the outset.
Video on your website – SEO
As a successful business you need to be using video on your website and on the other online video channels such as YouTube, Vimeo, Facebook, and the social media platforms to promote your services, showcase your products and increase the number of visitors to your website. Video SEO (video search engine optimisation) means you can rank more highly for your keywords and engage with your customers who are more likely to find you once you have video on your website homepage and other web pages.
It’s important that your website has “stickability” – you need to ensure that visitors who find your business in the results from their website searches, will stay on your website when they click through. With a website video on your homepage you have an excellent chance of keeping your visitors for that all important 8 seconds, and statistics show us that this means they are more likely to browse around your website and to take the action that you want them to take – fill in a lead capture form so you can nurture them with a targeted email campaign, register for a free report or make a call to your offices, for example.
Video Stories in Content Marketing
Perhaps the most effective way of suing video in your marketing, that we are currently seeing, is the telling of video stories – what better way to create a connection between your business and your viewer and potential customer?
“Using video production for your business allows you to tell engaging, involving stories that can sway a consumer’s choice and change their perceptions… At its best, video has a very real impact on the way potential consumers view the world. It creates an impression, influences a mood, and displays things in a way that helps your target audience to gain a fresh understanding about a specific topic, and more importantly your product.”
Computer Weekly Magazine
Video communications across your brand
Not having a website video in this online internet marketplace will be looked on in the same way as not having a website a few years back. Forward thinking business marketers are using video communications across all their branding, social media & business activities – from initial attraction with video customer testimonials, perception management with company profile videos, through to induction & retention of staff with video training modules as well as the all important video -sales message to the customer, delivered at the right point on the path to purchase to maximise conversion.
“People are using the Internet in a different way now. With broadband penetration becoming ubiquitous, people are expecting video to be there.”
K.C. Estenson, GM of CNN.com
Video Marketing Strategy
How integral is video marketing to your current marketing strategy? Are you optimising both your offline & online marketing by ensuring you have a high conversion rate off the back of intelligent video content? How are you managing your content marketing? How do you ensure it is being seen by as many relevant prospects and customers as possible?
Our case studies have some good examples of how clients in various B2B and B2C sectors are increasing content marketing ROI (return on investment) with video marketing. You can see full details here. Your Digital Marketing Agency, whether they offer social media marketing, video production, online video marketing, web design or online & offline marketing services should be able to provide measurable results.
Telling video stories that fill your sales funnel
A professional video production team will produce cost effective videos to increase your visibility, your company profile, your sales and your profits. At Saucy Horse, we work with you to produce video content that can be used on your website, on your online landing pages, in your online video marketing and on other channels such as email marketing campaigns, YouTube, TV spots, advertisments and commercials to keep your business at the forefront of your sector, and to enhance your standing in comparison to your competitors. And of course, to increase sales by feeding your sales funnel with good quality leads.
What video stories are you telling about your business?