What happens when a Social Media influencer criticises a Social Media Platform?
Recently, this was tweeted by Stephen Fry;
As you can see, his opinion was heavily retweeted. In most cases, a comment like this from a well-known Social Media Influencer would cause uproar and immediate damage control by the organisation being tweeted about (see Stephen Fry’s other tweets about Qantas at the same time). Facebook is so huge that all this tweet has done is inspire conversation; which after all is the cornerstone of all Social Media.
Facebook or Twitter?
Facebook and twitter are always linked, but they are two very separate beasts. It shouldn’t be a case of either/or; both platforms have their fans and detractors and their advantages and disadvantages. Twitter may be easier to keep private and is more immediate but more information can be shared on Facebook and it sits “in the eyeline” for longer.
Multi-Platform Social Media Policy
The differences between all the platforms is to their advantage. Photos and quick notes to self on tumblr, quick thoughts and links on twitter, longer thoughts and links on Facebook, professional contacts on Linked In, videos on YouTube, and expansion of all these ideas on blogs. Not everyone you are trying to reach uses all the platforms. A cohesive and flexible Social Media Policy makes sure that your message reaches your audience.
So, does Stephen Fry hating Facebook matter?
Really? No. Lots of people dislike Facebook due to privacy concerns or their perception of the platform, but as with all things marketing, that’s fine. Lots of people like it too! Social Media should always be part of a larger marketing plan. Provide good content on all Social Media and you will reach your target audience wherever they are using it.