An article over on on where Facebook is going with mobile – and why!

Is your website mobile?

Facebook Mobile Chief Erick Tseng talks about how crucial mobile is to them — and more importantly, how crucial it will be.
Within 1-2 years, Tseng sees Facebook becoming as much of a mobile company as it is a desktop/web company.

“It’s interesting that if you take a look at our top line of growth, we’re getting to the point that the countries we’re getting into now are ones that don’t really use computers at all. The predominant ways people are connecting in Africa, in India, is through their mobile devices. As Mark touched on a few days ago, we now have over 350 million mobile users. Within another year or two, we’ll be a mobile company, with 1/2 mobile users.”
Strange to think that Facebook might not already think of themselves as a predominantly mobile company. They’re already the most popular app on nearly every smartphone platform, are deeply integrated into countless Android devices, and 43% of their active user base of 800 million is using mobile on a regular basis. What else can they really hope for? Oh, thats right: to take over the mobile world with a development platform of their very own.

Oh, and as for that iPad app:
“Yeah.. the iPad app. The iPad is great. It’s a fantastic device.. (pause).. but nothing to announce at this point. If you want to get the Facebook fix, there are a number of [iPad] apps that weren’t developed by us.”
You can read the full article here

So – on from Facebook then…
It’s pretty clear that Facebook know where their clients are going. Do you? Is your website mobilised properly? Are you making the most of the potential business that comes from customers who need to be able to use your website on their mobile device? We work closely with some very clever people in the mobile apps and mobilisation space so if you need advice or guide costings do feel free to make contact with the Saucy Horse team  🙂 The question is : could you do more business if your website was properly accessible from the mobile devices that are now responsible for 85% of website hits?