A few quick facts to pull out
- 75% of users are more likely to purchase from a brand they follow. Twitter can drive up sales, so keep customers informed of products and deals.
- 67% of users are more likely to recommend a brand that they follow to others. Regular Social Media engagement builds up loyalty and trust.
- @80% of customer service questions tweets are negative or critical. Make sure that you have searches set up for your company name so that you can answer these tweets. Have a policy set in place for dealing with negative or potentially damaging tweets.