Google Search Algorithm

Why Google really cares about how your website ranks –
A short video that gives you a sense of the work that goes into the changes and improvements that Google make almost every day. Whilst an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing. Simply put: if the data from their experiments doesn’t show that they’re helping users, they won’t launch the change. Like the rest of us, Google wants happy customers and for them, that boils down to a Relevant User Experience…

The full article is over on BlogSpot – Another Look under the Hood of Search