What is content marketing?

Content marketing is both an art and a science – it involves creating, publishing, and distributing content, of course. The success of content marketing, however, relies on using the right sort of content – blog posts, photographs, images, videos, whitepapers, social posts — to attract prospects in the first place, and them to convert those “strangers” to visitors. How? By  engaging them on their terms, with useful and relevant content at that particular point in time.
Content marketing can also help towards building trust, branding and awareness. Today we are going to pick our top 3 content marketing ideas 
 

Content marketing ideas – blogging

The first sort of powerful content that we want to talk about is blogging. Don’t underestimate the power of blogging. Blogging is a great way to present yourself as an expert in your field if you present useful and interesting information. Consider using your knowledge of FAQs for your business and industry and answer them in a blog. If you have the content to make one, embed a video in your blog. As Dr. James McQuivey of Forrester Research would say…”A video is worth 1.8 million words.” Are you leveraging that in your digital marketing?
In order to achieve great results with your blogs you need people to read them. That means they need to click through on your titles.  Recent tests have proven that the most successful titles contain one of five elements that drive clicks, and sometimes two to three of them combined. That applies not only to blog titles, but to PPC copy and website headers as well…

 

Content King – Video Case Studies

“Our online enquiries have doubled since we started using the video on our website”

You’ve heard all the statistics about improved SEO and better ranking for your website if you use video as part of your video marketing arsenal. At least, you will have if you’re a regular reader of our video marketing blogs!
One of the most useful & effective of our video content ideas is to use stories about your business. Why not highlight a great job that you have done on a recent project for a customer or client as a case study of how you solve problems for your customers.

Why are case studies important? Case studies raise your credibility. They prove you can do what you say you will. Video case studies make it easier for new customers to trust you!
 

Infographics – Entertain, Inspire, Educate, Convince

What type of content marketing would best suit your business? Do you want to entertain and inspire? Perhaps you prefer to educate… in any case, you’ll need to convince your prospects that you’re worth getting to know. The final content we will discuss today is infographics as a marketing tool – because a good infographic can do all of the above! The infographic below is a great example

 
 
 
 
 
 
 
 
 
 
What content marketing has proven to be the most effective for you? We hope we have inspired you to create some great content in 2015. Leave us links of your latest efforts in the comments below – we’d love to see what you’re up to! If you have any questions about content marketing, get in touch!