Website Design for a B2B business
We worked with Will It Make the Boat Go Faster? on a new design for their website. Will It Make The Boat Go Faster? is a highly respected performance consultancy business. They help businesses achieve their ‘Crazy goals’ with principles based on the inspirational story of Ben Hunt-Davis MBE and the gold medal winning Men’s GB Eights rowing team. When we first started working with Ben Hunt-Davis, the performance consultancy business had not yet been set up. Ben had written a book based on his story – Will It Make The Boat Go Faster?” and was regularly delivering motivational speeches to organisations around the world. Our challenge was to help him grow what he did beyond himself and the speech, and market a rapidly growing portfolio of business consultancy services.
We carried out a website review to identify where the missed opportunities were on the website. The website review gave us an insight on what areas of Digital Marketing Optimisation were not being maximised. After analysing the results, we were able to identify and create pages and data capture forms around specific services, and even assist in the creation of new products and services that would be marketable with the Will It Make The Boat Go Faster? prospect audience. Following the redesign, the website now receives an average of 25 inbound service enquiries every month. With potential lifetime value of customer between £10,000 and £100,000 and a conversion rate of over 30%, that represents a sizeable return on investment.