Engage potential donors and volunteers with Video
“We’ve worked with Saucy Horse on our video marketing. We wanted to deliver our message to both donors and volunteers in a way that was both engaging and impactful.
Their understanding of our needs followed by creative thinking has produced videos that have made a substantial difference to awareness of what we do and the need for people to get involved.
Chair of Trustees – One Can Trust
Do you need more donors? More volunteers?
A great video, either as a case study or as an animated explainer video, will provide a professional and impactful showcase for your charity. Video can help drive your target audience towards the appropriate action, whether that be donating, or volunteering, as our example at the top of the page illustrates. The featured organisations are both Bucks-based:
Heart of Bucks – a community foundation working with donors to support hundreds of charities and community projects all over the county.
One Can Trust – a food bank charity, seeking to alleviate local poverty, one can at a time.
As you can see, we are able to adapt style and execution, to meet the individual needs and goals of the charities we work with.
If you’d like to see a more detailed case study (with more videos) on our work for Heart of Bucks, please see here.
The power of video marketing for charities
Video offers a highly effective means of communication for charities. Done well, video marketing can:
– Help you build an engaged, qualified list of prospects – both potential donors, and volunteers – to whom you can market on a regular basis.
– Increase visitor engagement and dwell time on your site – which means you’re more likely to capture their data & be able to hold an ongoing conversation with them.
– Boost your Search Engine Optimisation (SEO) performance.
Sites with endless pages of block text and static images rank low on search engines. A interesting and useful video will engage your visitors quickly, keep them on your site longer, and Google will like your site more – as a result, you’ll rank higher for your search terms and attract more qualified leads.
Of course, you know yourself, that video is a better way to consume information – it is proven to be more effective than plain text in delivering your message.
Make your videos work harder for your charity
Our expert digital marketing teams know how to help you use video marketing to ensure you spread your message far and wide to the right audience – and see a real return on your investment (ROI).
We appreciate that charitable organisations must keep a tight rein on costs. With a range of options starting from as little as £450, we’re confident we can produce a video that delivers a measurable ROI.
Reach more donors and volunteers – get in touch today
If you’d like to get a feel for the array of different video styles we can produce, you can view examples of our videos in our gallery here – see our video examples.
If you’d like to get in touch to discuss how video can achieve great results for your charity, then call for a chat on 0333 011 3389, or fill in your details in the form below, and we’ll be in touch.