PPC Campaigns tips for Google AdWords

Stop Wasting Money on your PPC Campaigns

If you want your PPC campaigns to bring you as many customers as possible you need to understand how your potential customers think and, above all, what they’re looking for at each stage of their buying journey.

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PPC Agency – how do you pick one?

To ensure success in your Pay Per Click Google Adwords advertising you’ll neeed to work with a PPC agency that understands you are investing money and expecting a return. Most importantly you’ll want to work with an agency that understands that clicks alone mean nothing – it’s all about the conversion from prospect to paying customer.

One of the most important tips for PPC campaigns is to be thorough in your keyword research  – it’s quite possible you won’t be using the keywords and phrases that you start out thinking you will! Choosing the correct keywords won’t just ensure a healthy supply of clicks – it should also determine what you do with the people who arrive on your website. If you get this wrong you’ll waste a small fortune bringing people to your website who have no intention of buying your product. You’ll make them unhappy, increase your bounce rate (never a good thing in Google’s eyes) and you’ll waste precious marketing budget, without boosting conversion rate.

To help you steer clear of the PPC pitfalls we’ve rounded up some of our top tips for PPC campaigns from our experts who run profitable campaigns for clients every day – and drive measurable results and real ROI.

Download our helpful PPC report on things to avoid in your Google Adwords campaigns – simply enter your details below:

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